3 Reasons Metal Business Cards are the Better Choice For Your Business
In this digitally-oriented landscape, it makes sense that businesses use online strategies as a cornerstone of modern marketing. Day-to-day operations are also shifting towards a paperless approach, so sending emails, signing contracts, and even attending meetings can be done all within a screen.
However, business cards remain an effective direct marketing tool that is still widely used by businesses across the globe. Networking, after all, is about establishing genuine connections with customers and like-minded peers.
Sending a quick email is often impersonal in this fast-paced world, but business cards can set a lasting first impression and establish your brand’s credibility. Of course, that isn’t to say that business cards are seeing any changes. Metal business cards, for instance, is a rising trend that uses a contemporary approach to add a unique touch to a company’s brand.
Reasons Businesses are Swapping Paper for Metal in the Business Landscape
Benefit #1: Set a Strong First Impression
Exchanging business cards with a client or customer is common practice, so there’s typically not much “wow” factor if you hand out a standard business card. Giving out a metal business card, no matter how plain, increases your chances of impressing people and leaving a more powerful first impression.
Business cards are often forgotten and left in a pile, but a metal one is unforgettable and can help you pique other people’s interest.
Benefit #2: Enhance the Image of Your Company
Business cards often serve as the first marketing tool that contributes to your brand’s credibility. With that in mind, choosing a metal business card can show your effort, uniqueness, and willingness to go above and beyond in introducing your company to your clients and customers.
It also reveals your commitment to high quality, which can go a long way in building the reliability of your viewers when looking at your business.
Benefit #3: Extremely Durable
Rain or shine, your direct marketing will go on as metal business cards are extremely durable and made to last for years to come. There’s nothing more embarrassing than handing out a business card that has holds, tears, or stains, so opting for metal can rid you of these risks and allow you to exchange valuable company information in just about any setting.
Dropping them into a muddy sidewalk or even a swimming pool won’t make a dent on your cards, so you can have peace of mind that all your essential details will stay intact and readable.
Whether it’s been ten years or less, metal business cards can still look good as new, especially if you take the extra mile in maintaining the luster of your cards.
In Conclusion: Metal Business Cards - An Excellent, Modern Choice for Your Business
Creating a unique business card is now a common goal for various businesses as it helps their brand stand out in a competitive crowd. Design choices often impact the way readers perceive a company, but going for metal can take your business introductions to the next level.
If you’re looking to customize your metal business cards in Australia, get in touch with Metal Business Cards Australia today and see how we can help!